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In the News

Mar 8, 2023

Walled gardens; An overview from a consumer & marketer

With signals being fractured from large platforms to advertisers in the name of privacy; what is fair to both? Here is a neutral point of view of what is deemed relevant for how an advertiser can fortify their data and make decisions based on their customers in this fragmented opaque digital media eco-system.

Dec 13, 2022

ProfitWheel Raises INR 10 Crore Pre-Series A Funding

ProfitWheel, the global consumer intelligence SaaS start-up, co-founded by serial entrepreneurs Vivek Bhargava, Gautam Mehra and Aman Khanna today announced the closing of their Pre-Series A round of INR 10 crores. The start-up is now valued at INR 250 Crore - a valuation jump of 7x in less than a year.

Dec 3, 2022

ProfitWheel makes inc42’S Top Start-Ups to Watch

ProfitWheel has been featured in inc42’s Top 30 Start-Ups to Watch in their November 2022 edition.

Nov 18, 2022

ProfitWheel launches integrated consumer intelligence platform, Engine is an integrated consumer intelligence platform that enables advertisers and their agencies to discern more effectively who comprises their consumers, what they are passionate about, the kind of content to consume and activities they undertake.

Jul 29, 2022

Thought Leadership: Why Google delayed third-party cookie phase-out

Abhinay Bhasin, Head of Product Marketing of ProfitWheel shares his thoughts with Exchange4Media on Google's delay in phasing out 3rd party cookies and its impact on the advertising ecosystem

Jul 16, 2022

Thought Leadership: Artificial Intelligence and the Future of Work by Abhinay Bhasin | AI Appreciation Day

Abhinay Bhasin, Head of Product Marketing of ProfitWheel is interviewed on the Future of Work and the Impact of Artificial Intelligence

Jul 12, 2022

Thought Leadership: Ad-tech features momentum in India as funding rose 208% to $8 million in CY21

Gautam Mehra, co-founder of ProfitWheel shares his thoughts with businesskhabar on th rise in ad-tech funding

Apr 17, 2022

Thought Leadership: Gaming the algorithm to ‘manifest’

Gautam Mehra, co-founder of ProfitWheel shares his thoughts with livemint on "gaming" algorithms to boost audience engagement

Oct 7, 2021

[Funding alert] SaaS startup ProfitWheel raises $3M from top angel investors in seed round

ProfitWheel is a global SaaS platform focuses on creating a customer data-led marketing intelligence platform for the new direct-to-consumer world. It has raised $3Mn to fund product development and growth in this area from top Angel Investors.

Sept 22, 2021

Gautam Mehra joins ProfitWheel as co-founder

Gautam Mehra, former chief data and product officer – Apac, Dentsu International, joins the SaaS start-up ProfitWheel as a co-founder.

Aug 23, 2021

From family’s sitar business to a SaaS startup, Dentsu’s Vivek Bhargava’s learning outlook keeps him going

After quitting as the CEO of DAN Performance Group, Bhargava is now focusing on creating a customer data-led marketing intelligence platform, ProfitWheel. In a chat with afaqs!, he speaks on his journey so far and his vision for his new venture.

Aug 21, 2021

Dentsu’s Vivek Bhargava announces new SaaS startup ProfitWheel; co-founded with Aman Khanna

Vivek Bhargava, who has stepped down from Dentsu Performance Group, has announced his intention to fully focus on his new start-up initiative, ProfitWheel, a SaaS platform that he co-founded last year along with Aman Khanna, a digital ad veteran in the US.

Aug 20, 2021

Serial entrepreneur Vivek Bhargava on his exit from Dentsu and building SaaS startup ProfitWheel

“ProfitWheel is an adtech SaaS startup. We are clearly not an agency; we want to focus on technology. We don't want to be in the agency world; we want to be in the tech world,”

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