In the News
Mar 8, 2023
Walled gardens; An overview from a consumer & marketer
With signals being fractured from large platforms to advertisers in the name of privacy; what is fair to both? Here is a neutral point of view of what is deemed relevant for how an advertiser can fortify their data and make decisions based on their customers in this fragmented opaque digital media eco-system.
Dec 13, 2022
ProfitWheel Raises INR 10 Crore Pre-Series A Funding
ProfitWheel, the global consumer intelligence SaaS start-up, co-founded by serial entrepreneurs Vivek Bhargava, Gautam Mehra and Aman Khanna today announced the closing of their Pre-Series A round of INR 10 crores. The start-up is now valued at INR 250 Crore - a valuation jump of 7x in less than a year.
Nov 18, 2022
ProfitWheel launches integrated consumer intelligence platform, Engine Consumr.ai
Consumr.ai is an integrated consumer intelligence platform that enables advertisers and their agencies to discern more effectively who comprises their consumers, what they are passionate about, the kind of content to consume and activities they undertake.
Oct 7, 2021
[Funding alert] SaaS startup ProfitWheel raises $3M from top angel investors in seed round
ProfitWheel is a global SaaS platform focuses on creating a customer data-led marketing intelligence platform for the new direct-to-consumer world. It has raised $3Mn to fund product development and growth in this area from top Angel Investors.
Aug 23, 2021
From family’s sitar business to a SaaS startup, Dentsu’s Vivek Bhargava’s learning outlook keeps him going
After quitting as the CEO of DAN Performance Group, Bhargava is now focusing on creating a customer data-led marketing intelligence platform, ProfitWheel. In a chat with afaqs!, he speaks on his journey so far and his vision for his new venture.
Aug 21, 2021
Dentsu’s Vivek Bhargava announces new SaaS startup ProfitWheel; co-founded with Aman Khanna
Vivek Bhargava, who has stepped down from Dentsu Performance Group, has announced his intention to fully focus on his new start-up initiative, ProfitWheel, a SaaS platform that he co-founded last year along with Aman Khanna, a digital ad veteran in the US.