In the News
Jul. 29, 2022
Thought Leadership: Why Google delayed third-party cookie phase-out
Abhinay Bhasin, Head of Product Marketing of ProfitWheel shares his thoughts with Exchange4Media on Google's delay in phasing out 3rd party cookies and its impact on the advertising ecosystem
Jul. 16, 2022
Thought Leadership: Artificial Intelligence and the Future of Work by Abhinay Bhasin | AI Appreciation Day
Abhinay Bhasin, Head of Product Marketing of ProfitWheel is interviewed on the Future of Work and the Impact of Artificial Intelligence
Jul. 12, 2022
Thought Leadership: Ad-tech features momentum in India as funding rose 208% to $8 million in CY21
Gautam Mehra, co-founder of ProfitWheel shares his thoughts with businesskhabar on th rise in ad-tech funding
Apr. 17, 2022
Thought Leadership: Gaming the algorithm to ‘manifest’
Gautam Mehra, co-founder of ProfitWheel shares his thoughts with livemint on "gaming" algorithms to boost audience engagement
Oct. 7, 2021
[Funding alert] SaaS startup ProfitWheel raises $3M from top angel investors in seed round
ProfitWheel is a global SaaS platform focuses on creating a customer data-led marketing intelligence platform for the new direct-to-consumer world. It has raised $3Mn to fund product development and growth in this area from top Angel Investors.
Sep. 22, 2021
Gautam Mehra joins ProfitWheel as co-founder
Gautam Mehra, former chief data and product officer – Apac, Dentsu International, joins the SaaS start-up ProfitWheel as a co-founder.
Aug. 23, 2021
From family’s sitar business to a SaaS startup, Dentsu’s Vivek Bhargava’s learning outlook keeps him going
After quitting as the CEO of DAN Performance Group, Bhargava is now focusing on creating a customer data-led marketing intelligence platform, ProfitWheel. In a chat with afaqs!, he speaks on his journey so far and his vision for his new venture.
Aug. 21, 2021
Dentsu’s Vivek Bhargava announces new SaaS startup ProfitWheel; co-founded with Aman Khanna
Vivek Bhargava, who has stepped down from Dentsu Performance Group, has announced his intention to fully focus on his new start-up initiative, ProfitWheel, a SaaS platform that he co-founded last year along with Aman Khanna, a digital ad veteran in the US.
Aug. 20, 2021
Serial entrepreneur Vivek Bhargava on his exit from Dentsu and building SaaS startup ProfitWheel
“ProfitWheel is an adtech SaaS startup. We are clearly not an agency; we want to focus on technology. We don't want to be in the agency world; we want to be in the tech world,”