In the News

Jul. 29, 2022

Thought Leadership: Why Google delayed third-party cookie phase-out

Abhinay Bhasin, Head of Product Marketing of ProfitWheel shares his thoughts with Exchange4Media on Google's delay in phasing out 3rd party cookies and its impact on the advertising ecosystem

Thought Leadership: Why Google delayed third-party cookie phase-out

Jul. 16, 2022

Thought Leadership: Artificial Intelligence and the Future of Work by Abhinay Bhasin | AI Appreciation Day

Abhinay Bhasin, Head of Product Marketing of ProfitWheel is interviewed on the Future of Work and the Impact of Artificial Intelligence

Thought Leadership: Artificial Intelligence and the Future of Work by Abhinay Bhasin | AI Appreciation Day

Jul. 12, 2022

Thought Leadership: Ad-tech features momentum in India as funding rose 208% to $8 million in CY21

Gautam Mehra, co-founder of ProfitWheel shares his thoughts with businesskhabar on th rise in ad-tech funding

Thought Leadership: Ad-tech features momentum in India as funding rose 208% to $8 million in CY21

Apr. 17, 2022

Thought Leadership: Gaming the algorithm to ‘manifest’

Gautam Mehra, co-founder of ProfitWheel shares his thoughts with livemint on "gaming" algorithms to boost audience engagement

Thought Leadership: Gaming the algorithm to ‘manifest’

Oct. 7, 2021

[Funding alert] SaaS startup ProfitWheel raises $3M from top angel investors in seed round

ProfitWheel is a global SaaS platform focuses on creating a customer data-led marketing intelligence platform for the new direct-to-consumer world. It has raised $3Mn to fund product development and growth in this area from top Angel Investors.

[Funding alert] SaaS startup ProfitWheel raises $3M from top angel investors in seed round

Sep. 22, 2021

Gautam Mehra joins ProfitWheel as co-founder

Gautam Mehra, former chief data and product officer – Apac, Dentsu International, joins the SaaS start-up ProfitWheel as a co-founder.

Gautam Mehra joins ProfitWheel as co-founder

Aug. 23, 2021

From family’s sitar business to a SaaS startup, Dentsu’s Vivek Bhargava’s learning outlook keeps him going

After quitting as the CEO of DAN Performance Group, Bhargava is now focusing on creating a customer data-led marketing intelligence platform, ProfitWheel. In a chat with afaqs!, he speaks on his journey so far and his vision for his new venture.

From family’s sitar business to a SaaS startup, Dentsu’s Vivek Bhargava’s learning outlook keeps him going

Aug. 21, 2021

Dentsu’s Vivek Bhargava announces new SaaS startup ProfitWheel; co-founded with Aman Khanna

Vivek Bhargava, who has stepped down from Dentsu Performance Group, has announced his intention to fully focus on his new start-up initiative, ProfitWheel, a SaaS platform that he co-founded last year along with Aman Khanna, a digital ad veteran in the US.

Dentsu’s Vivek Bhargava announces new SaaS startup ProfitWheel; co-founded with Aman Khanna

Aug. 20, 2021

Serial entrepreneur Vivek Bhargava on his exit from Dentsu and building SaaS startup ProfitWheel

“ProfitWheel is an adtech SaaS startup. We are clearly not an agency; we want to focus on technology. We don't want to be in the agency world; we want to be in the tech world,”

Serial entrepreneur Vivek Bhargava on his exit from Dentsu and building SaaS startup ProfitWheel